Why Branded T-shirts for Promotions?

In NZ, an increasing number of businesses use custom-made screen-printed t-shirts as a giveaway to their clients at events, trade shows, conferences, etc. This is because t-shirts offer much versatility for these businesses to promote themselves. While there is an infinite number of promotional items available in a company’s arsenal, none have the power seen in the common promo t-shirt. Hence, it’s very easy for the promotional t-shirt to fall flat and not deliver the outcomes you expected. The advantages of a good promo t-shirt are that it is easy to manufacture, has a memorable design, has high reusability, is comfortable, and is great for brand awareness.

Personalised Branded T-shirts – Rising Marketing Trend

Finding the right and functional promotional item to convey your business message is significant to the success of your brand awareness campaign. Your custom branded promotional item must be something that conveys your message, or your customers find wearable. And here, personalised branded T-shirts are a great option. The more your customers and employees wear your custom printed t-shirt with your business logo; the more your brand attracts prospective clients. Hence, at The Promo Lab, you find the best and most extensive collection of promotional t-shirts at great prices. Branded promotional t-shirts are a favourite giveaway at trade shows, conventions, company conferences, sports events and for client loyalty programs. Your logo and tagline will go wherever the wearer goes. Some of the great pieces from the collection are:

Always in Demand

As casual apparel, T-shirts are always in demand. Branded T-shirts are the best promotional item as exclusive apparel. They are always in fashion and are taken as a long-lasting promotional item. The great thing about t-shirts is that you can make unique and valuable designs on t-shirts without worrying about fashion being outdated over time. Due to the advent of new fashion, you change and adjust the t-shirt to use it as a promotional item at all times. For instance, this Adult Tee available at The Promo Lab can be paired with a jacket in winter. Moreover, it can be used both by men and women. This stylish modern cut tee is soft to touch, durable, and perfect for promotional wear. It is made from high-quality 100% combed cotton and is lightweight and soft.

Cost-effective Brand Awareness Tool

Product customisation is an ideal solution to serve a personal purpose. And personalised t-shirts are the best option to make your brand stand out. Marketing with a heavy budget, particularly for startups is hard; t-shirt customisation is an inexpensive marketing solution in the long run.

Moreover, to get the perks out of customisation, you must personalise t-shirts via having visible and straightforward graphics. To make it reasonable, cut the print area with a reduced graphic size if it’s a digital print. Remember, use a maximum of two – three colours for your branded t-shirt design or else it will cost more.

T-shirts are a walking promotion of the brand

Customised and branded t-shirts are easy to make, cost-effective, and make a group of devoted employees and clients who wear them as your brand ambassadors everywhere they go in the market or society. This way, the whole world sees your brand and becomes familiar, thereby making high visibility at a lower cost. Even better, if it is uploaded on social media like Facebook or Instagram, you will instantly get many followers and fans, both in your neighborhood, online and around the world.

Ice- Breakers

Branded t-shirts often serve as a deal-breaker to begin the conversation and develop an interest in the event or the company. The people to target are usually current customers, participants, or members. You can even leverage their friend circle and influence by having a conversation starter, which will eventually expand your target audience and help approach more customers.

If you provide your customers a branded t-shirt, they feel welcomed, more favourable, and this connection makes them feel like they are part of the brand. When they feel favourable about your brand, they will certainly talk about it in their social circle.

Memorable Promotional Item

A promotional t-shirt’s brand impression, on average, lasts for almost six months. It implies you have an average of 6 months of recruiting, advertising, team building, and marketing impact with an inexpensive branded t-shirt. The ability to keep the impression for up to 6 months with the least investment is an easy win for today’s marketers. Promotional t-shirts are a super-effective and cost-effective marketing strategy that will certainly help you establish the footprints of your brand.

Adjustable to Seasons

The great thing is that branded t-shirt designs and style can be adjusted as per the season. For instance, this long sleeve t-shirt available at The Promo Lab is a good option for winter. It is Jersey knit and has antimicrobial properties. Similarly, short and airy t-shirts are good promotional items for the summer season and outdoor events.

Final Thoughts

For businesses across the world, constant and effective marketing and promotions are essential. It is obvious that there are different ways to do it, but t-shirt brand promotion is an effective brand promotion tactic. T-shirts can be branded in multiple ways including screen print, colourflex transfer, digital print or embroidery. Given to staff or customers it could mean brand exposure for a long time and the better the design the more likely this is the case.

Browse through the largest collection of high-quality custom-made t-shirts available in different designs, styles, and colours at The Promo Lab.