The Promo Lab
28/04/2023
Screen printing is a popular method of printing designs onto promotional products and apparel. Screen printing involves using a mesh screen, ink, and a squeegee to transfer a design onto material. Did you know screen printing is a reliable way to create promotional products and branded apparel? It is also a trusted way to increase brand awareness and promote your business.
There are pros and cons when using screen printing for promotional marketing and branded apparel. Come along and take a closer look at each of these, with our guide to screen printing.
Pros of Screen Printing:
- Cost-effective: Screen printing is a cost-effective way to create large quantities of promotional products and apparel. It’s especially beneficial for businesses on a tight budget.
- Versatile: Secondly, screen printing can be used on various materials, including cotton, polyester, and nylon. It is perfect for promotional products, like t-shirts, bags, hats, and more.
- High-quality: Screen printing produces high-quality, vibrant prints that are long-lasting and won’t fade over time.
- Large printing area: Screen printing allows for a large canvas, making creating bold and eye-catching designs easy.
- Customisable: Screen printing allows for the customisation of each product, including colour, design, and location on the item.
Cons of Screen Printing:
- Limited colour options: Screen printing is limited in colours per design. Each colour requires a separate screen, which can increase both cost and time for production.
- Longer production time: Screen printing can take longer than other printing methods, especially for large orders.
- Not ideal for small orders: Screen printing is not for small orders or one-off designs, as production requires a minimum number of items.
- Minimal detail: Screen printing is not ideal for designs with intricate detail, as the ink can bleed and blur together.
- Not eco-friendly: Lastly, screen printing uses large amounts of water and chemicals, which can harm the environment.
A shown above, screen printing is a first-class option for businesses looking to create promotional products and branded apparel. It’s cost-effective, versatile, and produces high-quality, customisable designs.
However, it’s vital to consider the cons, such as limited colour options and longer production times, before deciding if screen printing is the right option for your business.
As always, remember the team at The Promo Lab are your guides to screen printing and are here to help.
