
The Promo Lab
07/01/2023
Pad Printing – An Innovative Branding Option
Promotional items are pivotal elements for the success of businesses’ marketing campaigns, hence, businesses always want to incorporate branding options that are unique and make their brand stand out. Gone are the days of traditional branding that failed to distinguish a brand out of shelves containing hundreds of similar products. Thanks to the fast-rising innovative branding options offered by The Promo Lab, New Zealand’s leading branding agency excelling in various branding solutions both for branded products and apparel. Backed by the latest and advance technology and creativity of The Promo Lab’s team, these pad printing options are all set to give your brands a refreshing, differentiated, and eye-catching appearance. In this article, The Promo Lab shares the key features of its pad printing branding solution.
Pad printing
Pad printing, is an innovative branding option, is also called tampography. It is the process of stamping a business’s logo or design onto its product to be branded. Silicone pads are available in different firmness and shapes to be used for several products. With pad printing, only a sole-colour ink is stamped at once. However, based on the product item, up to four different colours might be used to stamp the design. If you’re looking for a cost-efficient and practical solution that works well with different curved and lighter surfaces, pad printing by The Promo Lab is the right choice. Watch here how it works.

Why Should You Go For Pad Printing for Branded Items?
One huge benefit, and one that makes this option quite popular among most businesses, is that the pad printing process enables printing even on the surfaces of highly asymmetric or unusual shaped items. The items can be round, or flat, like a bottle, cardboard box, or a hexagon shape. No matter what, the pad will form to it, making a quality print. Furthermore, pad printing can attain high resolutions, making it perfect if you require a crystal clear image printed on a round surface.
Pad printing is a very simple and straightforward process, and there isn’t a deep learning curve involved when it comes to its know-how aspect. On the contrary, it is limited to just a few aspects. Foremost, it might take only a few pads to do printing with numerous colours. Also, unlike UV printing, pad printing takes less time when it comes to the drying process. It implies your items will take up less space as they dry.
Pad printing by The Promo Lab is a widely used service by a lot of brands in New Zealand, seeking cost-effective and high-quality branding options.
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